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NEW! INDIGO RAIN MINI STYLERS KIT

The trio behind defined & bouncy curls!

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BESTSELLERS

Customer favorites loved by millions

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BODY CARE

Nourishing formulas for your body

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Most-Loved Essentials

Hydration Shampoo
Hydration Shampoo
Price range: $6.00 through $22.50
Intensive Conditioner
Intensive Conditioner
Price range: $6.00 through $24.50
Leave-In Conditioner
Leave-In Conditioner
Price range: $6.00 through $24.50
Curl Gel
Curl Gel
Price range: $6.00 through $24.50

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Shampoos & Pre-Poo

Conditioners

Styling Creams & Gels

Body Care

NEW! PALO SANTO HAIR MIST

A refreshing leave-in mist that hydrates, detangles, and adds shine. Infused with the warm, woody scent of Palo Santo for a spa-like experience every day.

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Hydration Essentials

Heavy Conditioner
Heavy Conditioner
Price range: $6.00 through $24.50
Intensive Conditioner
Intensive Conditioner
Price range: $6.00 through $24.50
Leave-In Conditioner
Leave-In Conditioner
Price range: $6.00 through $24.50
Lightweight Conditioner
Lightweight Conditioner
Price range: $6.00 through $24.50
As Featured In
Allure VOGUE ELLE Glamour Harper's BAZAAR Cosmopolitan

Our Mission

PATTERN was created to celebrate curly, coily, and tight-textured hair. We craft high-performance products with nourishing ingredients that honor your natural texture — because your hair deserves to be seen, respected, and loved.